Internet India - Some Statistics

The internet marketing in India is a magical word today with the vigorous growth in the number of internet India users. Though there is fast growth the sad fact is that we are not keeping pace with the western world. India has got 17% of the world’s total population but only 7.36% of the total internet users in the world. The introduction of broadband has increased the number of internet users to 8.5% of the total population of India.


In the year 1998 only 1,400,000 internet India users or 0.1% of the total population was using internet. After 2007 there was a huge increase and in 2010 there were 100,000,000 internet users in India. Though the figure was very high it accounts to only 8.5% of the total population of 1,173,108,018 in 2010. This makes explicit that we still have a great way to go.


China ranks first in the number of internet users with 485,000,000. This is 36.3% of their total population. Next comes United States with 245,000,000 internet users and this is 78.2% of their total population. India ranks third with 100,000,000 but this is only 8.4% and the saddest thing is it is only 8.4% of the total population. The highest percentage of people using internet is in United Kingdom with 82%. On the whole, 24.1% of the total world population use internet. This is triple that of India. That is why the internet marketing in India is yet to emerge. But one good sign is more than 75% of the people who are using the computer use internet also.


85% of the internet India users fall within the age group of 19 to 40 and 85% of the total users are male. Only 11% of the working women use internet while it is very poor in the case of housewives because only 2% of the housewives ever go online. However internet is popular among youngsters that 14% of the school children and 21% of the college students are using it. These ratios are as per the year 2008. Now there is a drastic change with new internet schemes and changes in the lifestyle of people with 35% increase in the number of internet India users every year.


The internet marketing in India will be easier if you know what the sites are that people browse most. The top ten sites that are browsed in India are Yahoo, Google India, Google, Orkut, Rediff, YouTube, Blogger, Windows Live, Rapid Share and Wikipedia. Almost 95% of the people using internet use it for mailing purposes. The next important motive is job searching. 73% of the users use it for searching for a lucrative job. Social networking sites are used by 51% of the people while chatting sites are used by 62% of the people.


Mumbai ranks first with 3.24 million internet users and Delhi the second with 2.66 million users. Other important cities where more number of people use internet are Bangalore, Chennai, Kolkata, Pune, Hyderabad and Ahmedabad. 37% of the total internet users come from these top ten cities. The internet marketing in India has turned out to be a profitable yet a job with low competition in India. In this situation many new companies are establishing their business online targeting the increasing internet India users and their only aim is internet marketing in India.


Article Posted By : SumazlalView All Articles

Suhaina Mazhar is a freelance content writer and blogger with five years experience in content writing. is her blog.

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Keywords :
internet india , Some statistics on internet india , Internet marketing in india


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