Apple products and the entire apple eco system is usually referred to as a pretty addictive system, heir products are amazing and so leave you hooked on to them. Has anyone thought why?

If I use a word Steve Jobs had invented, their products are insanely great. The reason simply is that the company and its people have maintained a lot of focus on the design, the UI and other vital aspects of the phone. The major thing kept in mind while designing these products was that these products have to be extremely easy to use. The most amazing marketing strategy that this master mind has used is that when you buy an apple product, you not only buy one product, buy into an entire Eco system that apple has created along its products keeping ITunes as the spine of this eco-system.

The reason why apple is so successful because it is accompany that is a hardcore software company with a lot of focus on marketing their products to the masses. The way the products have taken shape is classic Steve Jobs style it is seen that there was a general need and they did not just fulfill this need but the company went all the way to leave the customers delighted. This was something that drove the company and made not only the iPod, the iPhone, the iPad successful, but actually made the entire apple eco-system at the pinnacle of the industry.

The most amazing part of the eco-system is that it not only managed to keep content from escaping the system, but has managed to pump in a lot more content in various forms like the app store, the iBook store etc. the end result of this amazing ecosystem that apple has created lead to a lot of revenues for apple. The apple store is one of the best online stores to but digital content like music, books, videos TV shows etc. and the reason why this store is showing amazing figures is because of the closed content that allows users to download stuff for almost all of the Apple products.

Rahul Gonsalves for

naashtapaani.com

Article Posted By : ceorahulgonsalves  On August 23, 2012lView All Articles

CEO and founder of www.naashtapaani.com with a keen interest in HR and Marketing

Article Source :

http://www.veethi.com/articles/the-apple-eco-system-article-954.htm

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