This article focuses on how to choose the right keywords for your site, along with some valuable suggestions for your reference. 

List as Much Commercial Keywords as Possible
The purpose of your website is to get your products sold, or enhance the brand value. In such a circumstance, you are required to figure out as much related keywords as possible, not only highly commercial but also popular.

As much keywords as possible. Make a brainstorm by asking yourself several questions, such as: what problem can your website solve for the users? What kinds of keywords the users will search if they encounter such problems? Suppose you are the user, how will you search when looking for such products? After anwering, you will be able to list many keywords.

Keywords must be related with your business. Later, you should choose some keywords closely related to your website content. We seek not only countless clicks, but effective ones which can bring enquiries. Keep in mind that thousands of clicks every day may mean nothing but bandwidth consumption if the keywords don’t conform to the website content.

Keywords must be commercially valued. Here comes the question that how to make your keywords full of commercial value? Take the abrasives industry for example, the keywords “diamond structure” definitely is more commercially valued than “diamond price”. The main purpose of the former seach may be about some academic researches; while the latter may be comparing prices before purchasing or sending an inquiry.

Keywords require certain search volume. You can Google and see how many results are returned. Generally, keywords with certain commercial value will bring numberous related pages, so being called competitive. While you may don’t need to optmize if the keywords only return within ten thousand results, cause they are meanlingless.

Screen Listed Keywords, Fnd Out the Main One
What you should do next is to screen and find out the main keywords. If your website hasn’t been established yet, you can firstly analyze the keywords of your competitors who performe well in the search engine. View their homepage source files, and study the keywords tags. Competent competitors may have done a lot of works in this respect, so their website is a good choice for reference.

Screen Listed Keywords, Fnd Out the Main One
What you should do next is to screen and find out the main keywords. If your website hasn’t been established yet, you can firstly analyze the keywords of your competitors who performe well in the search engine. View their homepage source files, and study the keywords tags. Competent competitors may have done a lot of works in this respect, so their website is a good choice for reference.

If your site has been operated for a period of time, you can test the previous found keywords in Google Adwords, a suggestion from many search engine experts. Keywords inside Google Adwords is really shown in the search engine. Which word is most frenquently clicked? Which attracts users stay longer after being clicked? Which will bring you an enquiry? From numerous keywords, you can easily find out that about 10% conform to these characteristics. For an abrasives manufacturer engaging in B2B (business to business) trade, there maybe dozens of keywords for his website or store.

After screening, choose two or three keywords with more queries but less competitive as the main ones, and lay them out on the website homepage. Therefore, it not only ensure enough queries and impressions after optimization, but also is feasible. It is not realistic for a newly-built website to seek the most popular keywords. Take a Grinding Wheel manufacturing enterprise for example, it can’t locate its keywords on “Grinding Wheel”, better on “Resin Grinding Wheel” or “Metal Cutting Disc”.

Keywords Extension Based on Main Keywords
After the confirmation of the main keywords on the homepage, the next step is to lay out the rest keywords tested in Google Adwords in the sub-pages or articles.

If you don’t use tools, you can start from the Google search Suggestions. Enter the keywords in the Google search box, and see what other advices google gives you in the drop-down list, which are helpfull for keywords extension. Besides, you can find “Related searches” or “Results for similar searches” at the bottom of searching result pages, which can also give you some directions. You can also think about the variations of the English word, such as synonyms, related words, abbreviations or typos, etc. During the operating of iAbrasive, we’ve found that the Silicon Carbide in English can also possiblly be “Silica Carbide “, “Silicium Carbide” , “Silicone Carbide”, “SiC”, “Silicon Carbid”, “Silicon Carbides”, “Siliconcarbide” and so on, which are all out of our consideration.

Or, you can also expand the keywords by adding a place or a brand name. Abrasives, for example, the extension of the word can be “China abrasives” or “norton abrasives” and so on.

Keywords analysis and layout can be seen as a top priority of English SEO, and what have been introduced in this article is just a small tip of the iceberg. If you are interested in professional SEOer, you can search and browse related documents or some SEO blogs. As for the question why long tail keywords are not mentioned here, it’s because from the author’s point of view, abrasives is a small industry, even the mosted searched word “abrasive” returns only 48,000,000 results. What we are optmizing are all long tail keywords themselves compared with other hot and popolar keywords.

Article Posted By : momolele  On September 29, 2013lView All Articles

As CIO of iAbrasive that is an online abrasives and abrasive products marketplace for global abrasives businessmen.

Article Source :

http://www.veethi.com/articles/keywords-selection-for-abrasives-foreign-trade-seo-article-2730.htm

Keywords :
abrasives trade , abrasives buyers , abrasives importers