Adverts those make me think

As a marketing professional I know the value of advertisements and marketing but while some of the adverts appear on electronic or print media I feel disgusted because these adverts are so unbelievable. Just imagine an advert claiming to give 100% weight reduction of up to 5kg in a week after using a particular product from a medicine company or fair complexion by using a particular cream.

Some people certainly find these products attractive and purchase but once they use such products, they come to know about their reality. They find it out but the harder way that the product has nothing to match the claims made by those tricky manufacturers. A normal buyer never knows the actual story behind such adverts but he is lured to buy the product by false claims but he knows it after he use the product to realize that the claims are far too tall than the actual results or no results whatsoever. 

Consumer rights

Consumers have their rights to protect them from such false adverts through consumer affairs ministry that is working on plans to form sub-committees to keep an eye on companies not working according to rules. The new group of committees would specially be active to supervise the claims made by health and medicines related products by verifying their claims minutely, after all, it is related to health of people of our nation.

Groups would keep them in control

1- The group would be an independent body, which would be separate from advertising standard council of India (ASCI)

2- Group would study any reported advert, test its contents in labs, check its results, ask the concerned company to provide proves of their claims.

3- In case the company concerned fails to prove its claims made in an advert, the committee would ask to declare it through media apologizing for their wrong publicity methods. In special cases, they will impose a huge fine and even their licenses suspended/cancelled. 

4- The sub- committees would form based on their technical abilities who would be experts in their fields to carry out complete lab-tests and other related tests, besides they will have technical and legal experts to assist them.

Conclusion

This should prove a good move to safeguard consumer’s rights and increasing number of such activities. Companies are not taking into account the ethics and public interest while making big profits in different manufacturing sectors especially in health, beauty and food. The move should bring norms and ethics back to peoples’ life up to some extent.

Article Posted By : suny  On March 21, 2013lView All Articles

Suny wants them in check.

Article Source :

http://www.veethi.com/articles/consumer-right-and-adverts-article-1815.htm

Keywords :
Consumers , Rights , Plans , Tests , Lab , Experts , Health , Beauty