Gayathri Ashokan

Gayathri Ashokan

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Category: Cinema

Gayathri Ashokan Profile

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  • Gayathri Ashokan

Gayathri Ashokan Biography

Gayathri Ashokan is a very successful poster designer for Malayalam films and regarded as one of the pioneers in this art along with P. N. Menon. Padmarajan's Koodevide (1983) marked his debut as a poster designer and then on, he has designed posters for numerous Malayalam movies. Airbrush concept was introduced to Malayalam cinema by Ashokan. Apart from Malayalam, he has also designed posters for numerous Tamil movies and till now, has done over 700 movies belonging to different languages. He is also known as a screenwriter of Malayalam. Douthyam released in 1989 starring Mohanlal in the lead role is his noted screenplay.

 

Ashokan started off his career as a designer for books and magazines. His works are concentrated on to Kottayam district of Kerala. Later he started doing posters for the studios he worked and those posetrs were distributed by all leading film distributors of Malayalam. Koodevide (1983) was his debut work and he created a poster with all characters appearing in Postage stamp which made huge impact on people. The movie starring Mammootty, Rahman and Suhasini in the lead roles won many awards at different award functions as well and Ashokan came to limelight very soon.

 

He designed the posters of the first 3D film made in India – My dear Kuttichathan, which was dubbed to many other Indian languages as well. It was his 10th film poster. Before this 3D film, he made posters for Swanthamevide Bandhamevide, Sandarbham, Ente Upasana etc. He continued his success throughout 1990s as well and Devaraagam, Kala Pani and Thazhvaram are among his most appreciated works. Vellanakalude Nadu, New Delhi, Erupathaam Noottandu, Varavelppu and Padamudra also need special mention. His posters have definitely played a significant role in catching the attention of filmgoers and made a great impact on them as well.

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Updated: July 07, 2014

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